THE NAME IS THE IDEA BEHIND THE COMPANY
How we deliver the Anomaly model.
Anomaly is a response to the widespread recognition in the industry that “the models are all broken” and “the traditional solutions are all becoming less and less effective”. From the company’s inception, we realized intuitively that, in order to succeed, we need to create something that was, literally, an “Anomaly” - a deviation from the norm. To that end, Anomaly is home to a unique diversity of talent; we operate on an entrepreneurial business model (no timesheets); we focus on creating business solutions, not just ‘ads’; and lastly, we break down traditional silos through a single bottom line.
01.
Surround the Business Challenge
We surround each unique business challenge with a team made up of very divergent skill-sets that normally would be scattered between several different agencies. As we only have one P&L, our collaborative team makes unbiased recommendations focused solely on the most effective plan for the client.
02.
Entrepreneurial Compensation
We are prepared to put our money where our mouth is and seek performance-based compensation where the better we are, the more we earn. We like to align with our clients' goals, ambitions and metrics to push ourselves to deliver – this creates a true spirit of partnership built on real effectiveness and delivery.
03.
CREATE OUR OWN IP
The world is too interesting a place to not get involved with new ideas, new businesses and diverse thinkers. As such, we create and invest in IP – which makes us smarter, more holistic business leaders (delivering increased value for our clients) and attracts world- class, entrepreneurial talent to the agency.
Proof that the model works.
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![A colorful illustration of diverse people's faces in black and white, arranged on a pink background with splashes of color around them.]()
Anomaly’s strategic know-how is fueling a new business streak
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![A smiling boy with brown hair in the center, surrounded by images of a Visa credit card and a smartphone showing the Visa logo.]()
Visa adds Anomaly to agency roster
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![Silos at a Starbucks coffee farm in Alsacia, with smoke or steam rising from the top of the structures.]()
Starbucks hires Anomaly for US creative
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![The back window of a pickup truck with a white decal that reads 'Happy Holidays' inside a barn-like structure.]()
Chevy CMO on its emotional holiday ad and new Anomaly agency relationship
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![A woman walking past a large brown wall with white letters spelling out 'amazon ads' and a smiley arrow logo.]()
Amazon Ads launches ‘Make Media Magic’ campaign to inspire marketers
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![Large digital billboard displays a woman in sports attire with the text "It's never been bigger." The billboard is located in an urban setting with the Barclays logo at the top.]()
Women’s Super League owner picks Anomaly to raise the game's profile
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![Young man drinking from a soda can.]()
Celsius targets active lifestyles in brand’s largest campaign to date
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![Portrait of a man with short brown hair and blue eyes, wearing a white shirt, standing outdoors with blurred background.]()
How Target is tackling back-to-school marketing with dual campaigns
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![A woman with long dark hair posing against a white paneled door in a room with partially painted walls. She is wearing a black mesh top, baggy jeans, red Puma socks, and yellow Puma sneakers.]()
The debut work for Puma by Anomaly targets Gen Z and stars Amelia Gray Hamlin
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Tequila Don Julio and Willy Chavarria Unveil Their Latest Collaboration
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Bud Light Super Bowl Commercial Offers Latest in Parade of Beer Buddies
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Redefining a Legacy: Anomaly’s Creative Solution Proves Effective for Johnnie Walker
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Visa's Cinematic Oscars Ad Sees the Award-Winning Potential in Everyone
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Sky Bet redefines the ‘G.O.A.T’ ahead of Cheltenham Festival
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Budweiser sends special cans to goalies who Ovechkin never scored against
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How Journeys is capturing Gen Z’s attention with a TikTok series starring Bigfoot’s daughter
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Keebler’s Hollow Tree brought to life in OOH activations
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Tequila Don Julio Unveils a Multi-Sensory Tasting Experience at Mercer Labs in NYC
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To regain its pace, Hoka releases cinematic tribute to runners
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Anomaly Promotes Chris Neff and Clara Mulligan
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Tonies and Anomaly Redefine the Sound of Play with Global Brand Refresh
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Starbucks chief brand officer on its comeback plan progress and new holiday marketing
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Chevy’s holiday ad is an ode to empty nesters—behind the strategy
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Behind Topgolf’s new puppet spokespeople
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General Motors overhauls its agency roster—behind the decision
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Anomaly schickt Rapper Cro für Zellerfeld auf eine Mars-Mission
WE ARE A DEVIATION FROM THE NORM
The diversity of talent and skillsets at Anomaly allows us to recommend what is right for the specific business challenge rather than reflect a bias to a particular discipline like 'advertising' or 'digital' or 'PR'.
A collection of the very best people working together; a rare combination of high talent and low ego; and a relentless pursuit of ideas that drive effectiveness and impact, no matter what 'shape' they take.